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    Key Buying Motivators

    2010-11-22

    Different clients value a home spa experience based on different personal pleasure expectations. To help designers propose the right home spa therapy to a prospective client, consider these key buying motivators:

    ? Taking Care of Me. Most Americans feel overworked and time deprived. They are looking for ways to get a few moments alone, rejuvenate the exhausted body and smooth frayed emotions. A long soak in a bath is right for them.

    ? Connecting. Connecting is about finding, building, maintaining and deepening relationships with people who are important to us. Home is the place to connect. For this bathroom buyer, a room planned for multiple users may be key.

    ? Questing. Questing is about venturing into the world, gaining new experiences and pushing back personal limits. For this client, a multi-head shower experience may provide the desired adventure.

    ? Individual Style. This is about expressing personal tastes, differentiating oneself from others and demonstrating sophistication and success. The personal design created for the bath space can satisfy this client’s hope for a “one-of-a-kind” retreat. 

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