The Development history of KORRA Sanitary Ware Brand: The intelligent Manufacturing Journey from Foshan to the World
Korra was founded in 1998 and is a company specializing in the research and development and manufacturing of bathroom products such as shower enclosures, integrated shower enclosures, bathtubs, jacuzzis, shower bases, shower panels, and bathroom cabinets. The company's headquarters is located in Nanhai District, Foshan City, Guangdong Province. It has long adhered to the product concept of "high technology, specialization and refinement" and the lean manufacturing route, providing OEM/ODM and its own brand solutions to the global market. Official information shows that Korra has a very strong export attribute towards overseas markets and has obtained multiple international certifications at the product and system levels.
1. Origin and Name Change: From "Langqin" to "Korra" (1998-2004)
In 1998, the predecessor of the enterprise, "Foshan Langqin Sanitary Ware Co., LTD.", was established, marking its entry into the sanitary ware manufacturing industry.
In 2001, "Foshan Gena Sanitary Ware Products Co., LTD." was registered, and a systematic introduction was made. The products passed certifications such as BS, CE, and ETL, and obtained the ISO9001:2000 quality management system certification, laying a compliance foundation for subsequent overseas expansion.
In 2003, we fully shifted to foreign trade business, joined the China Chamber of International Commerce and the foreign trade exhibition system, and established the development direction of "focusing on the international market".
In 2004, the company was relocated as a whole to the Shishan Science and Technology Industrial Park in Nanhai. The park layout and technological upgrading drove the enterprise into a "period of rapid development".
Since its launch in 1998, Korra has gone through a crucial three-step process from brand name change, quality system establishment to production base relocation, making dual preparations for capacity and compliance for its subsequent global expansion.
2.Capacity Expansion and Brand "Going Viral" (2006-2009)
In 2006, the second branch factory (approximately 45,000 square meters) was built in Tangtou, Shishan, significantly expanding production capacity and product lines. In the same year, the "KORRA" yacht made its debut at the Canton Fair, becoming a highly talked-about market event within the industry.
In 2007: The third branch factory (approximately 15,000 square meters, specializing in crystal mosaics, etc.) was built, and with the approval of the Nanhai District Science and Technology Bureau, the "Nanhai Sanitary Ware Project Technology Research and Development Center" was established. At the same time, functional departments such as the testing center were improved. Korra holds multiple positions in industry organizations and has been awarded titles such as "Top Ten Bathroom Brand Enterprises in Foshan", "High-tech Enterprise in Guangdong Province", and "Famous Trademark in Guangdong Province".
In 2008, multiple honors and qualifications from the previous year were carried forward, and the brand's voice and influence were further expanded.
In 2009, "Foshan Korra Sanitary Ware Co., LTD." was registered and passed the BSCI system review. The products obtained certifications such as ACS and SASO. Officially landing at overseas professional exhibitions, such as ISH in Germany and KBIS in the United States, to launch systematic international exhibitions.
The period from 2006 to 2009 was regarded as Korra's "brand breakthrough period". On the one hand, the company completed the organizational upgrade of the entire chain from manufacturing to "research - inspection - production - sales". On the other hand, it achieved standardized display and benchmarking of the brand in mature markets in Europe and America through overseas professional exhibitions.
3. Organizational Upgrading and Global Business Specialization (2019-2021)
In 2019, "Foshan Gena Import and Export Co., LTD." was registered to further professionalize and platformize the foreign trade export business.
In 2021, "Foshan Gena Sanitary Ware Technology Co., LTD." was registered, establishing a dual-wheel drive positioning of "intelligent manufacturing + technology".
By establishing the entities of "Import and Export Company" and "Technology Company", Korra has achieved a clearer division of legal person and functional responsibilities from trade, research and development, manufacturing to brand operation, which is conducive to compliance connection and project collaboration with global customers.
4. Entering the New Intelligent Manufacturing Base: Yingyue Lake Intelligent Manufacturing Center (2023 - Present
In 2023, Korra built and put into use the Yingyue Intelligent Manufacturing Industry Center in Guicheng, Nanhai District, Foshan. With a total usable area of 56,000 square meters, it deeply integrates intelligent manufacturing with lean management, significantly enhancing production efficiency and delivery capabilities. The new address is located at No. 2, Nanping East Road, adjacent to the Guangfo transportation Hub (about 15 kilometers from Guangzhou South Railway Station), making it more friendly for overseas customers to visit, inspect the factory and handle distribution and transportation.
The Yingyue Intelligent Manufacturing Center carries Korra's second growth curve: under a manufacturing system with higher automation and process traceability, we serve the differentiated demands of different countries and channels with a stable pace and strict process quality control.
5.Product matrix and certification system
Core product lines: Shower enclosures/integrated shower enclosures, bathtubs (freestanding/recessed/artificial stone), massage bathtubs, steam rooms, saunas, shower bases, shower panels, bathroom cabinets, etc.
Main certifications (products + systems) :
Product categories: CE, ETL, TUV, ACS, BS, UPC/cUPC, SASO, etc.
System category: ISO9001, ISO14001, BSCI, etc. (The official website currently shows ISO9001:2015, ISO14001:2015, OHSMS18001; third-party materials also mention earlier versions and BSCI).
Export attributes: According to external data, the export proportion is over 90%, with a wide coverage of overseas markets. It supports both OEM/ODM and self-owned brand dual models.
6. R&d and Quality: The closed loop from "laboratory - Testing Center - Mass Production"
Korra has been approved to establish a bathroom project technology research and development center in Nanhai, which is equipped with functions such as an industrial design center, a sample trial production center, a testing center and a chemical laboratory, enabling new products to have a complete chain from design, material selection, verification to mass production. At the same time, with the quality goal of "100% factory qualification and 90% customer satisfaction", process inspection and full-process traceability are introduced
7. Marketization and Brand Communication
Korra has long participated in international professional exhibitions such as ISH in Germany and KBIS in the United States, strengthening the connection of standards and aesthetics with the markets in North America, Europe and Oceania. On social media platforms such as Facebook, we continuously output product and project content in the form of case studies and certificate endorsements, conveying the dual value of "engineering-level quality + retail-level experience".
8. Corporate Culture and Brand Proposition
The enterprise adheres to the brand concept of "Meticulously building a healthy bathroom environment and enjoying elegant leisure time", and emphasizes the organizational culture of "unity, pragmatism and innovation". At the management level, it advocates the working principle of "result-oriented, respecting individuality but obeying the collective", while at the product level, it emphasizes "application, uniqueness and functionality".
korraware.com
9.The underlying logic behind Korra's prosperity
Integrated manufacturing - R&D - testing: Self-built R&D and testing resources shorten the path from design to mass production, forming a comprehensive advantage in delivery efficiency and reliability.
Certification and compliance in advance: Multi-regional certification and quality/environmental/social compliance systems were introduced early on to meet the regulatory and channel requirements of different countries and lower entry barriers.
Outward-oriented business model: Export-oriented, with OEM/ODM and private brands running in parallel. Through global professional exhibitions and multilingual official website content, we continuously connect with key markets.
The upgrade of the intelligent manufacturing base: The new base of 56,000 square meters, which was put into use in 2023, means a new round of improvement in production capacity, efficiency and cost control capabilities, providing a guarantee for the parallel manufacturing of multiple categories and standards.
10.Milestone timeline
1998：企业前身成立（佛山朗琴卫浴）
2001：注册佛山歌纳卫浴制品有限公司；获BS/CE/ETL与ISO9001:2000。
2003：全面转外贸业务。
2004：迁入南海狮山科技工业园。
2006：二分厂启用（约45,000㎡）；“KORRA”游艇现身广交会。
2007：三分厂（约15,000㎡）；获批建立研发中心及检测中心，多项行业荣誉。
2008：延续高新/名牌/协会等荣誉。
2009：注册佛山歌纳卫浴有限公司；通过BSCI，拿下ACS/SASO；首秀德国ISH、美国KBIS。
2019：注册佛山歌纳进出口有限公司。
2021：注册佛山歌纳卫浴科技有限公司。
2023：桂城盈跃智能制造产业中心投用，使用面积56,000㎡。
现今：总部地址为南海区桂城街道南平东路2号，持续以精益智造服务全球客户。
站在新的制造节点上，Korra将以更高的自动化、全链路的质量追溯和多标准并行的合规体系，持续为全球经销商、工程项目与零售渠道提供可靠的卫浴产品与一体化解决方案。
主要参考与核验来源
Korra 官网 About/History 与FAQ、认证与工厂信息（含地址、产品线、质量目标、里程碑与荣誉）。
Made-in-China 企业资料页（成立年份、员工规模>500、认证清单、出口占比>90%、历史事件补充）。
Korra 官网新闻稿：工厂搬迁与**56,000㎡**智造中心启用（2023）。
Korra 官方社媒主页（品牌对外传播与产品矩阵侧写）